Outreach Campaigns

Anansio includes a built-in email sequencing tool so you can contact your Lists right away.

1. Navigate to Outreach and click New Campaign.
2. Assign your campaign a name and select your target List.
3. Choose the Integration (email account) you wish to send from.

Our drag-and-drop editor allows you to easily format your message, but plain text often performs best for cold B2B outreach.

• Use Merge Tags like {{first_name}} or {{company_name}} to personalize your message at scale. When a contact has no personal name on file (common for shared inboxes like info@), {{first_name}} renders as "there", so the greeting reads "Hi there," instead of repeating the company's own name back to it.
• Add {{opener}} as your first line to start every email with a personalized, signal-based hook. Anansio builds it automatically from what we know about each company (its industry and niche, location, notable tools it uses, a topic keyword, and any hiring activity), for example "Came across Acme, one of the mental health teams around Austin." A personalized first line is the single biggest lever on reply rates, and {{opener}} always renders something specific, so no two prospects get the same generic intro. The AI draft places it for you, and you can move or edit it like any other line. You do not have to add the tag yourself: as long as Use personalized opener is on, if your first email has no {{opener}}, Anansio inserts one for you right after the greeting at send time. If you would rather write your own first line, turn off Use personalized opener in the campaign editor and {{opener}} renders as nothing. You can also pick an Opener style (Balanced, Warm & friendly, Short & direct, or Curious & casual) to set the voice of that line; each company still gets its own unique opener, just written in the style you choose.
• The built-in templates now give you stronger starting points for direct intros, branded pitches, research-led hooks, and partnership outreach.

• Confirm the target List is verified.
• Use a sending integration with an appropriate daily limit.
• The campaign delivery limit cannot be set above the admin-configured cap for the active sender.
• Run the spam score check before you activate the sequence.
• Review the list-health check at launch and clean any known-bad addresses it flags.
• If you see an audience-match nudge, confirm the list's industries are really who you sell to.

Before launching, run the Spam Score Check. Our engine will analyze your subject line and email body for spam-trigger words, heavy HTML components, or link issues, helping you maximize inbox deliverability.

When you launch, Anansio automatically skips recipients that are already known-bad (invalid, previously bounced, unsubscribed, or suppressed) and any duplicates, so a campaign only queues people who can actually receive the email. Those addresses would never be contacted anyway, so leaving them out keeps the list honest and protects your sender reputation. Because of this, a normal launch rarely stops on list health. If you want to clean a draft or paused campaign on demand, the Clean list automatically button does the same thing in one click and tells you how many recipients were removed and how many clean ones remain. In the rare case a list is still too risky to send, the launch pauses with the breakdown and you can choose Launch anyway to send regardless.

Anansio also checks that the campaign's list actually matches who you sell to. It compares the industries in the list's filters against the ideal-customer industries on your business profile. If the two share no industry at all (for example, a list of Real Estate companies when your profile says you sell to Construction and Manufacturing), the launch pauses with a quick nudge so you can re-check the list before sending to the wrong audience. It only fires when both sides are known and completely different, so it stays quiet for broad or unfiltered lists. Re-check the list, or choose Launch anyway to send regardless.

To protect your sender reputation, Anansio verifies recipients at the mailbox level right before they are emailed. Rather than checking your whole list up front, it verifies just enough recipients each day to fill that day's send limit with good addresses, topping up past any that get filtered out. When the daily limit resets, it tops up again the next day, so verification cost stays in step with what you actually send.

Each recipient is resolved in the cheapest way possible: a recent verification result is reused automatically, obvious problems are caught for free, and only genuinely unknown addresses are checked against the live mailbox. Based on the result:

• Deliverable addresses are sent as normal.
• Invalid or disposable addresses are removed and suppressed, exactly like a hard bounce, so they are never tried again.
• Unknown addresses (mailboxes that cannot be confirmed) are skipped for that campaign to keep your bounce rate low.
• Risky / catch-all addresses (domains that accept everything, so the specific mailbox cannot be confirmed) are skipped for now while bounce rates are being monitored.

If a company's only contact is removed during verification, the lead is refunded automatically. You do not need to configure anything: verification runs in the background whenever it is enabled for your workspace. Verification is an enhancement layered on our built-in deliverability checks, so if the verification service is ever unavailable your campaigns keep sending uninterrupted on those checks.

Once your campaign is live, you can monitor its progress in real time:

• Sent: How many emails have successfully left the server.
• Opened: How many recipients have read your email, counted once per recipient. Because a person cannot click a link without opening the message, a click always counts as an open too, even when their email app blocks the tracking pixel.
• Clicked: How many recipients clicked a link in your email, counted once per recipient. Since every click is also an open, clicks will never be higher than opens.
• Bounced: Deliveries that failed; Anansio handles these automatically to protect your reputation.

When a campaign has Maximize inbox placement turned on, Anansio sends without the open-tracking pixel and without rewriting links, so its Opened and Clicked counts stay at zero by design. Those two elements are the most common reason cold email is filed into Gmail's Promotions tab, so turning tracking off trades the open/click numbers for more messages reaching the Primary inbox. Replies and bounces are still tracked normally. It is a good default for reply-first cold outreach, where landing in Primary matters more than open stats.

The Sends table on the campaign page lists every recipient with their step, status, opens, clicks, and replies. Click any recipient's email to open the exact message that person received, subject and full body, with the personalized {{opener}} rendered in place. This lets you see precisely what each prospect got, since no two openers are the same.

On the Outreach home, the Your numbers card scores your open, reply, and bounce rates against best-practice benchmarks and gives one concrete fix for whatever is holding replies back: warm up the domain when opens are low, clean the list when bounces are high, or add an {{opener}} and a sequence template when replies are low. Next to it, Reply insights shows which of your own subject lines and styles get the most replies, alongside an anonymized benchmark across all Anansio accounts.

Every reply to your campaigns lands in the Replies inbox (open it from the Outreach page). It updates in real time and shows the campaign, the lead, and when they replied. Expand any row to read the actual message inside Anansio, and click Suggest a reply to have the AI draft a short, on-point response from the prospect's message and your business context. Copy and edit it, then send your reply from your email, where the prospect's message was forwarded.

Forwarded replies go to your campaign's reply-to address, or to your Anansio account email when you have not set one. If a reply-to cannot actually receive mail (for example a send-only sending subdomain like mail.yourdomain.com, which has no inbox), Anansio forwards to your account email instead so a reply is never lost. Point your reply-to at a real mailbox you check to receive replies there.

Automated responses do not count as replies. Out-of-office auto-responders and challenge-response "confirm you're human" walls (security tools some recipients use that hold your email until you click a verification link) are detected and kept out of your reply count and Reply insights, so your numbers reflect real people. They are still forwarded to your inbox so you can see them and act if you want to.

Use the Stage selector on each reply to track it through a lightweight pipeline: Replied (set automatically when they respond), Meeting, Won, or Lost. It is a fast way to see which replies are turning into real conversations and deals.

A sequence sends additional emails after the first one, on a delay you choose, only to people who match a condition. Open the Follow-up Sequence panel on a campaign to add steps.

To set one up in seconds, open the panel on a campaign that has no steps yet and click Use a template. Pick a proven cadence (a gentle two-email nudge, a reliable three-email reply-first sequence, or a persistent five-email multi-touch) and Anansio fills in the follow-ups with sensible delays and a short, reply-first tone, all set to stop the moment someone replies. You can edit or remove any step before launch.

Each step has:

• A delay that controls how long after the previous step it sends.
• A condition that decides who receives it: Always, If opened, If not opened, If clicked, If not clicked, or If no reply.
• Its own subject and body, which you can write yourself, load from a template, or draft with AI.
• An optional reply-to just for that step. Replies are still tracked in your Anansio inbox and still stop the sequence, but they are forwarded to the address you set instead of the campaign default, so a different teammate can handle that follow-up's responses. Leave it blank to use the campaign reply-to.

You can edit or delete a step at any time until it starts sending. Once a step has gone out to anyone, its content locks so the wave stays consistent for everyone who already received it, and the step shows a small "Sent" badge. Anansio never follows up with anyone who bounced, unsubscribed, or already replied, regardless of the step condition.

When a campaign is Completed, you can still launch a targeted follow-up based on how people engaged. Open Follow up on results to:

1. See how the last wave engaged (delivered, opened, clicked, replied) so you know the size of each segment.
2. Pick who to follow up with: clicked, opened, did not reply, did not open, did not click, or everyone delivered. Each option shows its recipient count.
3. Set a delay, write the email (templates and AI drafting are available), and launch.

The campaign reactivates and sends the follow-up wave on your delay. While a follow-up wave is sending, the campaign shows Following up instead of Sending, so you can tell it apart from the original send.

You can share a read-only performance report with people outside your workspace, such as a client or a partner, without giving them a login.

1. On a campaign, click Share.
2. Click Create share link and copy the URL.

Anyone with the link sees the campaign name, status, aggregate stats (sent, opens, clicks, replies, bounces, unsubscribes), the link-click breakdown, and the follow-up sequence outline. No recipient details are ever shared: no emails, names, or companies. Click Revoke link to turn it off, and the URL stops working immediately.

A sending campaign can pause on its own to protect your reputation and then resume automatically. The two common reasons:

• Daily limit reached. The campaign sends up to its daily cap, then resumes at midnight UTC. It shows a paused, cap-reached state while it waits. This cap is the campaign's own daily send limit, set on the campaign and separate from your account or sender cap. The account cap is only the ceiling: a campaign created with a lower limit stays at that lower number until you change it. To send more per day now, pause the campaign, raise the Daily send limit in its Edit settings (up to your account cap), then resume.
• Monthly quota reached. The workspace monthly send quota is used up; the campaign resumes once quota frees up.

No action is needed in either case. The campaign continues on its own.